Back2plants.ux

My WordPress Blog

Creative Brief

Description of Project

The concept I want to work with for my semester long project will be an app that has a focus on natural medicine. I chose this because I have great interest in natural healing, and I believe there is not a lot of accessible information out there about it as there should be. This is why I created an app where people can share natural remedies, benefits of going natural, and usage of multiple plants. The app will allow you to create a profile. The profile will hold information relevant to you in a private setting. I want to make information readily available that can be specific to the users’ needs. Almost like a nature encyclopedia but with tabs for people’s personal needs. The information will be split into multiple categories with groupings that maximizes usability. The app will also allow people to upload information freely.

Highlight

The highlight of this app will be the profile tailored to the users medical needs and wants. I know at least within my experience that I have the same recurring problems when it comes to my health. I actually have an autoimmune disorder and the only thing that helps when I am getting sick is celery juice. So I want people to come onto the app and share what has helped them, while also being able to seek out remedies to help them in other aspects of their health. 

Challenges

Some challenges I definitely want to address would be how to avoid fake or invalid information. Originally, I wanted to have some sort of check before its post. However, I think it might be more beneficial to have people either be able to comment or address if certain remedies were helpful or not. That way each post has a rating and a comment section that lets the user know what others thought of it.

Objective

The total objective of the app is to convince the user to take a step away from their traditional pharmacy and seek out natural remedies. However, that is not the only objective, since I want to have a channel of natural dyes and eco-friendly tips. The objective is also just to have the user try to make a return to nature. 

Target Audience

The target audience of this app is people turning away from the societal norms of medicine and willing to try alternative methods. I think this crowd of people will mainly be young adults, but I also think some older adults would definitely be interested.

Competitive Landscape

Looking through other apps that aim to have the same goal, a lot of them have a very outdated design. And have lots going on making it confusing or unappealing for the user. It is also mostly broken up based on what the remedies can do for you. Not the opposite. Where in mine I want it to be a problem based with multiple solutions or recommendations.